Fujifilm introduces X half premium compact digital camera

FUJIFILM North America Corp., Electronic Imaging Division, announced the launch of its FUJIFILM X half premium compact digital camera (X half). Inspired by half-frame film cameras, best known for how they are casually used on the go, the compact size and lightweight frame (8.5 ounces/240g)¹ of X half blends its modern functions with its half-frame DNA to bring a new and innovative approach to content creation. FUJIFILM X half compact digital camera is expected to be available late June 2025 at a Manufacturer’s Suggested Retail Price of $849.99 USD and $998.99 CAD.

“X half is special because it rekindles our love for the compact camera and blends it with the modern sensibilities that make it easy to make a part of our everyday lives,” said Victor Ha, vice president, Electronic Imaging and Optical Devices Divisions, FUJIFILM North America Corporation. “This aligns perfectly with the growing trend of users, especially among Gen Z, who want dedicated devices to use alongside their smart devices as they try to find the balance between minimizing distractions, while documenting and sharing their lives online.”

Main Features:

• The design of X half carries on the classic form and function of the FUJIFILM X Series, with its use of an aperture ring, Frame Advance Lever, and other controls to deliver a satisfying tactile response that celebrates the functionality of traditional analog photography.
• The in-camera 2-in-1 feature allows users to combine vertical stills and movies with a simple winding of the Frame Advance Lever Users can also create 2-in-1 images with selected still image combinations through the dedicated X half smartphone app. The app enables simple and intuitive editing, including changing dividing line colors and sizes or swapping left and right images.
• X half is equipped with 13 Film Simulations that provide a myriad of opportunities for users to emulate classic Fujifilm analog film varieties. It also includes three new creative filters inspired by film photography: Light Leak, which creates a slightly exposed look to the image; Halation, a halo effect that appears around light sources; and Expired Film, which mimics the grainy look of older analog film. In addition to these filters, X half also includes an additional eight filters from the instax instant camera series.
• Film Camera Mode lets users digitize the experience of using a classic one-time-use film camera. After selecting a Film Simulation to use and the roll size of 36, 54, or 72 exposures, users will experience an analog-like experience with X half, complete with the need to wind the camera’s Frame Advance Lever after making each image, perfectly replicating the classic analog photography experience.
• FUJIFILM X half app will allow users to view still images and movies in gallery or album format, directly upload images to social media, or print to an instax Link series smartphone printer.
• The camera features an intuitive touch-screen interface that is easily navigated using the camera’s two rear LCD monitors. Smooth touch operations allow the user to intuitively change image settings and Film Simulations, providing comfortable operability in a compact body.
• When creating images, X half includes a Grain Effect option that adds natural grain to the entire image to create film-like textures. Various film grain textures can be applied to change the texture of still images and movies and is also equipped with a new “Date Stamp” function, making it possible to imprint dates in the bottom right of images and movies like film photos.
• A 1-inch back-illuminated sensor and 10.8mm F2.8 prime lens (equivalent 35mm focal length of 32mm) gives Fujifilm’s one-time-use QuickSnap camera enthusiasts a similar angle of view and digital way of making memories in the moment.
• X half features a 3:4 aspect ratio rear LCD monitor and optical viewfinder for vertical composition of photos and videos.